Google Ads vs Facebook Ads: Which is better for small businesses?

We understand completely that small businesses often have a limited marketing budget and that deciding where to use ad spend dollars can be extremely difficult. Not to mention, fully understanding the difference between Google Ads and Facebook Ads. That is why we take it upon ourselves to resolve this debate and bring some clarity to the final. Being a leading digital marketing company/agency in Delhi, India, we help your fellow business owners determine who gets the best return on their marketing investment.

Before we go straight to the part where we tell you which one gives you a better ROI in the epic battle between Google Ads versus Facebook Ads, let’s start by looking at some of the key differences between the two.

What are Google Ads?

Technological advances over the years have given us as marketers and even consumers more options than we ever imagined in our lives. As a result, it has changed how information is found, delivered, and received. It changed the way you shop and buy products today.

One internet company that not only embraced the change but helped drive it was Google. Founded in 1998, Google is a search engine that nearly 70% of internet users use to search for anything and everything under the sun. Literally. Thousands of top product results, tips, videos, local businesses, and more in a split second.

Today Google processes over 40,000 search queries every second, over 3 billion queries per day and just over a trillion each year. It has demonstrated continuous growth since the early 2000’s. Imagine how this has resulted and will continue to change the advertising landscape.

Google Ads, formerly known as Google AdWords, has become one of the largest and most popular pay-per-click advertising systems in the world. Advertisers pay on this platform only when a user clicks on their ad. Other search engines use similar technologies for their advertising platforms as well. But Google is commonly used by consumers and advertisers alike, the term paid search is most popular in Google ads.

What are Facebook ads?

If Google Ads is referred to as Paid Search, then Facebook Ads has definitely been given the title of Social Paid. Changing consumer behaviors and patterns has undoubtedly led to the emergence of social media giants that allow consumers to connect with their friends, express their concerns about their experiences and interact with the topics and businesses they love.

Google ads test against Facebook ads

So which one finally generates a better return on investment? And keep the difficult choice simple. For the business owner, the debate about Facebook ads versus Google ads boils down to one thing and one thing only – which of the two options will pay off the most? We fully understand that.

For this reason, we decided to take a test of our own and then publish our opinions. The test subject we embarked on was a local gym business. A client came to us with the primary business goal of increasing membership in the gym. A secondary goal is to raise awareness of his new business.

We created two campaigns and ran them for 30 days to gauge the market for the product before making our recommendations. The two tables below are what our campaigns have achieved at the end of this testing period.

Facebook Ads

We first looked at the Facebook campaign. It was awesome! Even exceeding our customers’ expectations. With over 103 organic purchases and over 150,000 impressions, we believed we had a clear winner on this test. Moreover, it helped achieve this with a $ 11 conversion cost. Not bad, is it? The customer was amazed with the results and was happy to continue the advertising campaign on Facebook knowing that these results can only improve over time.

Next, we took a look at the Google Ads we created. Not only did we spend less than we prepared for the campaign, but it also helped us get more than 200 memberships at just $ 4 per conversion. We found some interesting data points to further improve our campaigns.

By the end of the test, Google Ads had seen users looking specifically for gym memberships. We knew they would be lifelong customers. These types of results during the discovery phase are a great indicator of what kind of ads are best for our customers.

Campaign setup and infrastructure can be overwhelming. But trust us, we did it for a while (8 years to be exact). We know how to get the results you want. Get a free consultation from digital marketing experts today to see how you can get the best return on your investment.

If you are still trying to choose between Google Ads versus Facebook Ads, our experienced staff knows exactly how to make that decision. We do not promise you success overnight, but we will expand business opportunities for you and provide you with the better ROI you crave.

Let’s Wrap Up

Certainly, we had a clear winner in this particular debate. But clearly the bigger debate about paid search versus paid social networks requires a lot of testing with many different variables. We also understand that the answer is not always as simple as the one we discussed today. The choice depends on various factors such as your business goals, your type of business, or your customer audience. Everyone plays an equal role in the success of the campaign and the achievement of the return on investment.

Google Ads will help you find new customers instantly, and in the process, give you an instant return on your marketing investment. While Facebook Ads help new customers find and explore you. This way it will give you a better return on investment in the long run. If you have any query, you can contact our digital marketing agency in Delhi/NCR.