Contact Info

Mon-Sun : 9:00 to 20:00 9810076756 info@ppcexpertdelhi.com

SMO Course

Learning Outcomes for the SMO Training

This course will empower with the traits that will help you to strengthen your social media marketing base.In the training candidates will learn:

  • Understanding the Social Media
  • Why Your Business require Social Media?
  • How to use Social marketing to create your business brand?
  • Defining and Implementing the Social Media Plan
  • Different Social Media Options
  • SEO Guidelines for Social Media Optimization

  • Understanding Blogs
  • Setting up of Blogs on different Platforms
  • Blogspot, WordPress, Typepad, Tumblr
  • Promotion of Blogs through Blog Commenting
  • Inserting Images, Videos and Content in Your Blog
  • Choosing best themes for your blog
  • Monitoring and Analyzing Your Blog Traffic through Google
  • Analytics
  • Link Wheel Creation
  • Creating Tier 1, Tier 2 and Tier 3 with Several Blogs
  • Tagging in blogging
  • Creating Cloud Tags
  • How tagging helps in blogging

  • What is RSS?
  • Advantages of Using RSS
  • Creating XML Files for RSS Feeds
  • Difference between RSS and Atom Feeds
  • Different tools for RSS Readers

  • Overview of Twitter Marketing
  • Creating a brand name over Twitter
  • Twitter Marketing Strategy
  • Twitter Tools to Manage Twitter
  • Achieve Your Business Goals with Twitter

  • Importance of YouTube Marketing
  • How YouTube Works?
  • Using YouTube as a Social Media Marketing Tool
  • Utilizing the Video Embedding Features
  • How to Make Your Videos Viral?
  • Analyzing Your YouTube Insights

  • Analyzing different Social Networks
  • Content Suited best for Social Networks
  • Importance of Social Bookmarking
  • Social Bookmarking Submissions
  • How to get your submissions and content shared by others?
  • Rules while “following” others in Social Networks

  • Forum Commenting & Profile Making
  • Google & Yahoo Groups
  • Yahoo Answers
  • Other Question & Answer Communities

  • Overview of Facebook Marketing
  • Building a Business brand over Facebook
  • Facebook Advertising
  • Facebook Apps
  • Understanding and creating Facebook Groups and Communities
  • Getting Facebook followers and Fans
  • Interacting with Customer using Facebook
  • Building Links Using Faceboo

  • Overview of Linkedin Marketing
  • Establishing Connection with Linkedin
  • How to Grow Your Contacts over Linkedin
  • Creating groups in Linkedin
  • Creating Events in Linkedin

  • URL shortening Tools
  • RSS Feed connecting tools
  • Buffer and Hootsuite Social Media tools
  • Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.
  • Tools to Increase followers and Fans
  • Addmefast , like4like , likeasap etc

Why Choose Our SMO Course?

We are Delhi’s reputed digital marketing institute with an excellent track record. We are highly acknowledged among students of all across India due to following reasons:

  • Training courses are taught by certified and well trained SMO trainers who have 5 years of average experience in teaching domain.
  • Training all aspects of social media optimization for different social media channels like Facebook, Twitter, Reddit, LinkedIn, etc.
  • Providing training on latest trends and techniques of search engine optimization.
  • Providing training on latest SMO tools.
  • Providing personality development training so that students can easily clear interview in companies.
  • Well equipped classrooms with all basic amenities to provide learning environment to the students.
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Frequently Asked Questions (FAQs)

To understand what social media optimization is, it helps to know how search engines rank websites. Businesses want high rankings in searches because it’s where they get free traffic. If you’re on page two of Google results, you’re losing out on a huge chunk of traffic—not necessarily paying customers, but at least viewers who could help generate leads. Social media optimization (SMO) is something webmasters can do on their own site to make sure they rank highly in search engines. It has nothing to do with Instagram or Twitter; rather, it has everything to do with using keywords and attracting links that will help your website climb higher in search results over time.

There are three main reasons that businesses use social media optimization (SMO): sales, sales, and sales. It’s all about generating new leads, increasing traffic to your website, and making more sales. If you’re not on social media yet or if you’re not doing it correctly, it’s time to get with it. Here are some stats that will help convince you: 67% of consumers use Facebook for product research while 56% of consumers buy products directly from Facebook feeds.

If you’re serious about your business, then chances are you’re actively thinking about online marketing. The question you might not be asking yourself is how much time should I spend on social media? That’s where SMO comes in. While it might sound like another acronym-laden marketing term, SMO—or social media optimization—isn’t something that should overwhelm or intimidate. It’s really just a way of working smarter when it comes to all things social. One key takeaway: Don’t go into any social marketing campaign with unrealistic expectations or an unclear strategy. Keep in mind that patience is required in order for your brand’s organic presence on platforms like Facebook and Twitter to generate traction—and keep in mind that value, not volume, is what truly matters here.

Search Engine Optimization (SEO) is now an important element of online marketing, but it’s just one piece of a much larger puzzle. Search engine optimization can’t help your business grow without strategies in place for reaching customers, attracting links and shares, and analyzing data. SEO is just one piece of what’s now commonly referred to as Social Media Optimization or SMO for short. Here are five steps you can take right now to improve your social media presence with minimal effort.

Social media is growing rapidly and it’s becoming an increasingly valuable resource for both companies and individuals. The real issue with social media is how much time you have to dedicate to using it in order to see results. Using SMO can help companies expand their social footprint, getting them more likes, followers, shares, etc. Using social media optimization, you can get in front of an audience that will be interested in your brand or product.

Social media has become so ubiquitous in our society that even people who don’t want to use it often feel pressured to be on at least one platform. But not only is social media a great way to connect with your customers and clients, it’s also a great way for you—and your business—to build relationships with influencers who can put a little viral magic behind your brand or product.

This may come as a surprise, but if you’re not already using social media, you’re not really doing SEO. There are numerous ways that social media can help your business in addition to search engine optimization. When it comes to attracting new customers and increasing conversion rates, social media can do wonders for your business. More than 90% of consumers find recommendations from friends and family more trustworthy than information they find on websites or advertisements.

When it comes to Social Media, there is no denying that one of your main goals should be gaining an audience. However, in order for you to gauge success, you need to measure the engagement and reach over time. If you are not measuring these things for all of your social media platforms (Twitter, Facebook, Instagram) then it will be impossible for you to see if your strategies are working or not.